Research on Tourist Satisfaction of Asian Disneyland Based on Big Data and Text Analysis

Disney theme parks, created from the vibrant tapestry of animated films, characters, and their iconic stories, offer visitors a range of thrilling entertainment facilities, performing arts, culinary services, and shopping experiences, drawing numerous visitors worldwide. Currently, there are six Disney theme parks globally, with three located in Asia. A thorough understanding of visitor satisfaction within these theme parks is crucial for optimizing park operations and enhancing the quality of guest services. Leveraging big data technology allows for a comprehensive and objective insight into visitors