Impact of Perceptions of a Sustainable Future on Environmental Behavioral Intentions

To address the climate crisis, government policies and ethical business practices must be complemented by conscious environmental behaviors at the individual level. This study aims to understand how perceptions of a sustainable society influence the formation of intentions toward environmental behavior. It examines the impact of an individual's current status on their intention to engage in environmentally responsible actions. Hierarchical multiple regression analysis was conducted using Stata 18 SE, with variables including active social participation, general social perception, awareness of social issues, and sustainable social and environmental issues. The findings reveal that while general social perception did not significantly influence active social participation, awareness of social issues, and perceptions related to sustainable social and environmental issues, had a significant positive impact on active social participation. This study empirically validated the perceptions of individual environmental behaviors that are formed based on diverse backgrounds.