A Study on the Business Model of LDSP Representative Countries in Orient and West Using BMC Methodology

This paper studied LDSP business models in the East and the West with the macroscopic aspects of climate change, environment, freight transport, and logistics costs in the global market as the background of the study, and the purpose of the study was to provide strategic implications to academia and industry through the research the results. Online surveys, bibliography surveys, and expert opinion surveys were used as the methodology used to achieve the purpose of the study. The survey results were analyzed based on the nine key factors suggested by the Business Model Canvas (BMC). As a the result of the study, as the core of LDSP business model research in the East and the West, it could be defined as the operating entity aspect of who does the online platform and the nine factors of BMC that make up the business model. The most important implication of this study is that this study is the first at domestic and international in three categories. First, the LDSP business models of Korea and China representing the East were analyzed and modeled as one. Second, the representative models of North America, CHRobinson and Uber Freight of the United States, were studied and implemented as one model. Third, I studied the LDSP business models of the East and the West and compared the differences between each model. In addition, three implications that can be helpful for sustainable management were derived to the industry readers of this paper.