Organizational Culture and Employees’ Loyalty: An Emperical Research from an University Context

The current study was conducted to test the relationship between organizational culture and loyalty of employees at Hanoi University of Industry. In addition, the study also explores the mediating role of work motivation, satisfaction, relationships with superiors, and relationships with colleagues in the relationship between organizational culture and loyalty. The study used primary data from the survey, with 340 valid questionnaires, the study used the SEM structural model, and processed data through SPSS24 and AMOS 24 software. The research results showed that There is a proportional relationship between organizational culture and employee loyalty, work motivation, satisfaction, relationships with superiors, and relationships with colleagues. intermediary in this relationship among them, organizational culture has the strongest overall impact on loyalty. Management implications and future research directions are also discussed.