Relationship between corporate social responsibility and employee loyalty: Evidence from full-time employees in the science and technology sector

Type of the article: Research ArticleAbstractThis study aims to explore the relationship between corporate social responsibility and employee loyalty, specifically examining the mediating roles of person–organization fit, organizational trust, corporate image, and employee satisfaction. A quantitative survey was conducted from December 2023 to June 2024 among 479 full-time employees at science and technology enterprises in Hanoi, Vietnam. Data were analyzed using partial least squares structural equation modeling, employing a two-stage approach to evaluate corporate social responsibility as a higher-order construct.The results support that corporate social responsibility is positively associated with person–organization fit, organizational trust, corporate image, and employee satisfaction. In turn, employee loyalty is linked to these four factors. Additionally, the study confirms the existence of indirect effects of corporate social responsibility on employee loyalty via mediating variables. This paper integrates social exchange theory, social identity theory, stakeholder theory, responsible innovation, and the triple bottom line framework into a research model. Moreover, by integrating innovation into corporate social responsibility, this study suggests that it serves as a pillar for enhancing sustainable competitive advantage in the high-tech sector.AcknowledgmentsHa Hai Giang was funded by the Master, Ph.D. Scholarship Programme of Vingroup Innovation Foundation (VINIF), code VINIF.2023.TS.026.