Purpose The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments. Design/methodology/approach A narrative approach is taken in this review of the current body of knowledge. Findings Significant methodological advancements in tourism demand modelling and forecasting over the past two decades are identified. Originality/value The distinct characteristics of the various methods applied in the field are summarised and a research agenda for future investigations is proposed.
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