A systematic literature review of tourism demand and future research agenda

The aim of this research is to provide a comprehensive understanding of tourism demand, its various trends, factors, and highlight future research directions. The research method used is the systematic literature review (SLR), involves analyzing existing studies to identify patterns and gaps in understanding tourism demand. The study also highlights the growing trends of experiential and immersive travel, and the emergence of smart tourism. Various economic indicators, such as income levels, exchange rates, and overall economic stability, significantly influence tourism demand. The demographic characteristics, social trends, cultural values, and the influence of social media as well play a role in shaping tourism demand. Factors related to the environment, including climate change, sustainability concerns, and the promotion of ecotourism, have an impact on tourism choices. Noticeably, the use of technology, such as online platforms and emerging technologies, affects tourism demand and shapes the overall tourist experience. The research identifies several research gaps and proposes future directions, including the study of sustainable tourism practices, community-centered tourism, and the interplay between tourism demand and sustainable development. Overall, this research provides valuable insights for practitioners and academics in the tourism industry.