Analysis Investment Decision Making in the Capital Market for Generation Z

Before deciding to invest, potential investors must first know their financial goals, knowledge, and risks. The purpose of this research is to find out what are the factors behind generation Z in making decisions in the capital market. This research uses a qualitative research method with a phenomenological approach. The results of this study explain that there are several things that motivate generation Z in making investment decisions in the capital market, including investment knowledge, income, risk tolerance, and return expectations . Every investor must know about the world of the capital market and its investment instruments. The knowledge possessed can influence investors in making decisions. In addition, capital ownership also affects the investment instrument to be taken, someone who has a lot of funds tends to choose a high investment instrument. However, investments that will generate high returns also have high risks.