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August 20, 2026Iconic Research and Engineering Journals

A Study on Financial Investment Behaviour of Gen'z'

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Authors

ESE ShivappaBalkh UniversityVMV Maruthi

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Overview

Observational analysis reveals a preference for traditional assets over cryptocurrency among Generation Z investors, indicating a distinct balance between risk appetite and digital influence.

Key Points

  • To evaluate the investment behavior, risk tolerance, and key decision-making factors shaping financial choices among Generation Z individuals.
  • Assessed financial decision-making patterns, risk appetite, and asset choices among Generation Z cohorts (born 1997–2012).
  • Evaluated the impact of income level, financial literacy, peer influence, and digital financial platforms on wealth management behaviors.
  • Generation Z investors demonstrate a primary preference for traditional investment vehicles, including equities, mutual funds, and fixed deposits, over newer instruments like cryptocurrencies and exchange-traded funds.
  • Investment decisions are significantly shaped by risk appetite, financial literacy, peer pressure, and social media trends despite exposure to market volatility and limited investing experience.

Cite This Study

Shivappa et al. (2026) studied this question.

synapsesocial.com/papers/6a86b56c8a91293e6a1ccc7chttps://doi.org/10.64388/irev10i2-1722348
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Also Consider

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  5. 5Saving and Investment Behaviour of Generation Z: An Empirical Study Among Young Adults in Bengaluru2026