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August 9, 2026Open Access

Saving and Investment Behaviour of Generation Z: An Empirical Study Among Young Adults in Bengaluru

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Authors

MRMeghana RDr. Hari Singh Gour UniversityNSNaveen P SeerviDr. Hari Singh Gour UniversityDMDr. Suresh ManiDr. Hari Singh Gour University

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Overview

Empirical study reveals Generation Z's investment preferences and saving habits in Bengaluru, indicating essential insights for financial products.

Key Points

  • The study aims to analyze the saving behavior and investment preferences of Generation Z, examining the impact of various financial variables.
  • Descriptive research methodology with primary data collected via questionnaire from 150 Generation Z members.
  • Secondary data were sourced from research journals, books, and credible reports from RBI and SEBI.
  • Data analysis utilized percentage analysis, charts, and descriptive statistics.
  • Most Generation Z members established saving routines but prefer high-return investments like mutual funds and stocks.
  • Financial literacy, income level, and perceived risk significantly influence the investment decisions of Generation Z.

Cite This Study

R et al. (2026) studied this question.

synapsesocial.com/papers/6a782d862e1896536c840bdbhttps://doi.org/10.5281/zenodo.21835370
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Study on Financial Investment Behaviour of Gen'z'2026
  2. 2Expenditure, Saving and Investment Behaviour of Generation Z And Millennials2025
  3. 3A comparative study of financial behavior among Gen Z and Millennials2025
  4. 4Financial Literacy among Gen-Z of India2026
  5. 5Generation Z's Consumption and Savings Preferences Amidst Economic Uncertainty: A Thematic Analysis Approach2025 · 1 citations