Webtoons e Manhwas: a acessibilidade digital e a sua influência na leitura no Brasil

South Korea has gained more space each year as a global influence, regarding its culture and lifestyle; however, it is associated to the country’s capacity of cultural expansion on global terms. It was possible due to different sector growth, and one of them was comic books, known in Korean as manhwas; these, when produced and distributed online, are called webtoons. Nonetheless, the distribution of these comics in Brazil is still reduced, especially due to few translations to Portuguese. In this manner, this paper foresees to discuss the market’s problems on webtoons’ distribution and how they affect Brazillian readers who search more to access this type of content.