Optimizing Undergraduate Curriculum Based on Students' Career Planning and Curriculum Experience: A Case Study of Undergraduate Accounting Major at a University

Undergraduate accounting students-often lack a strong sense of identification with their major, even with the program under the conditions of meeting national standards for teaching quality in accounting. The current state of research conducted at the macro level of the curriculum in the accounting undergraduate program does not adequately explain the resistance of undergraduate accounting students in their progress of studies. The purpose of this study is to approach undergraduate accounting students in a university utilizing questionnaires and interviews, and to explore the shortcomings and deficiencies in the undergraduate accounting curriculum in universities, specifically at the level of student experience. The article gives the conclusion that colleges and universities should promote the construction of professional literacy, the enhancement of professional identity, and the development of future planning ability of undergraduate accounting students from the aspects of optimizing the deficiencies in the curriculum in teaching and providing assistance for students' employment and further pursuit in academic planning.