This study investigates shopping behaviours and demographic profiles of international tourists in India, comparing its retail attraction to global centres like Dubai and Madrid.Through data analysis, it assesses the effects of age, gender, and nationality on shopping preferences.Results indicate shopping is secondary to other travel motivations for these tourists.This research contributes new insights into shopping tourism, an area previously not fully explored in the Indian context.It suggests strategies for retailers and policymakers to enhance India's appeal as a shopping destination.The study aims to align India's retail offerings with international tourist expectations, positioning it more competitively globally
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Bhardwaj et al. (2024) studied this question.
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