In today's big data era, the widespread use of data not only brings unprecedented opportunities and challenges but also redefines the boundaries of innovation.Effective collection, analysis, and utilization of data have become the core elements for gaining competitive advantage and driving innovation in all industries.This paper explores the close integration between data and design, revealing the profound impact of the data era on the design field.By analyzing a variety of data use cases, we show how data has reshaped design thinking, changed design processes, enriched design tools, and expanded design expression.This research aims to help us gain a deeper understanding of how to maximize the potential of data to create smarter, more insightful solutions in the design domain to meet future design challenges and push the frontiers of innovation.This will open up new areas of innovation and more possibilities for the sustainable development of society and industry.
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Huang et al. (2024) studied this question.
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