Successful start-ups are able to identify a need that is not being adequately addressed by existing solutions and create a product or service that effectively addresses that need. A start-up is a company that is in the early stages of development with the aim of solving a specific problem or fulfilling a need in the market. Start-ups are typically associated with innovation, disruption, and high-growth potential. The paper describes the key characteristics, factors supporting start-ups in India and challenges faced by Indian start-ups. The key characteristics of starting a start up are Business Plan, Funding, Team, Marketing, Persistence. The factors contributing to the success of start-ups in India are Supporting Government policies, Growing Digital Infrastructure, Availability of Skilled talent, Funding opportunities. The challenges faced by start ups in India are Lack of funding, Regulatory Hurdles, Talent Retention and Limited market size. The research paper also analytically reviews the growth of start-ups in south zone India.
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Maran et al. (2024) studied this question.
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