IJEDESR | page 70 Learning Orientation Multi-Dimensional Components: Effect on Competitive Advantage

The pursuit of competitive advantage has spurred heightened interest within the financial sector, particularly in the banking industry, where learning orientation have emerged as pivotal drivers of business success. Nevertheless, attaining a competitive advantage remains a formidable challenge for banks and a recurring concern for stakeholders. Hence, this study examined the effect of learning orientation on competitive advantage. Survey research design was adopted for this study. The population comprised 4,871 employees of five selected Deposit Money Banks in Lagos State, Nigeria. The sample size of 462 was determined using the Cochran formula while simple random sampling technique was adopted. An adapted and validated questionnaire was used for data collection. Findings from Structural Equation Modeling (SEM) revealed that learning orientation dimensions have 2 significant effect on competitive advantage (Adj R = 0.333; 2 F = 0.067; SRMR = 0.064, NFI = 0.719, p < 0.05) of the selected deposit banks in Lagos State, Nigeria. Banks should priorities strategies aimed at improving learning orientation to sustain their competitive advantage.