Pd60-02 Urology on Tiktok: Cross-Sectional Analysis of Popular Urology Content and Creators

You have accessJournal of UrologyEducation Research III (PD60)1 May 2024PD60-02 UROLOGY ON TIKTOK: CROSS-SECTIONAL ANALYSIS OF POPULAR UROLOGY CONTENT AND CREATORS Jared E. Faith, Robert Chang, and Michael A. Feuerstein Jared E. FaithJared E. Faith , Robert ChangRobert Chang , and Michael A. FeuersteinMichael A. Feuerstein View All Author Informationhttps://doi.org/10.1097/01.JU.0001009460.27205.df.02AboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareFacebookLinked InTwitterEmail Abstract INTRODUCTION AND OBJECTIVE: TikTok is a short-form video platform that has become a popular resource for both medical providers and patients. Previous studies have evaluated TikTok videos on specific urologic conditions and specialties, but none have assessed quality and reliability of the most popular general urology videos on the platform. We aim to characterize the top-ranked urology videos on TikTok and assess the quality and clarity of educational urology videos using two validated scoring methods. METHODS: Search term "#urology" was used in the TikTok web browser to identify 300 top-ranked urology videos. Excluding non-English videos, independent two-sample t-tests were used to compare video metrics, creator demographics, and video topics. Subgroup analysis of educational and procedural videos was performed using the DISCERN scoring instrument and the Patient Education Materials Assessment Tool for audio/visual materials (PEMAT-A/V). A Kruskal–Wallis H test was used to compare DISCERN-scored video quality with creator demographics. Independent two-sample t-tests were used to compare PEMAT-A/V understandability and actionability scores between urologist and non-urologist videos. RESULTS: Sixty-three unique creator accounts represent the top 121 English "#urology" videos totaling 39,881,675 followers and 1,029,241,800 account likes. Ten creators identified as urologists total 1,079,216 followers (2.7% of total) and 14,504,800 account likes (1.4% of total). The most popular video categories are educational (n=48, 39.7%), humor (n=38, 31.4%), and lifestyle (n=19, 15.7%). There is no significant difference in mean video rank (p=0.15), likes (p=0.31), comments (p=0.09), saves (p=0.22), or shares (p=0.07) between urologist and non-urologist creators. Of 44 videos meeting educational or procedural criteria, no significant difference is observed between creator account type and video DISCERN Score (p=0.28) or video DISCERN Rating Category (p=0.08). There is no significant difference in video PEMAT-A/V understandability scores (p=0.40) or actionability scores (p=0.81) between urologist and non-urologist creator accounts. CONCLUSIONS: Content from urologists represent a small portion of the most popular "#urology" videos on TikTok. Videos from urologists do not significantly differ in overall quality from videos by non-urologists on TikTok. These data suggest an opportunity for urologists and academic institutions on TikTok to improve the quality of educational urology videos and to better disseminate unbiased, evidence-supported urology information to the general public. Source of Funding: None © 2024 by American Urological Association Education and Research, Inc.FiguresReferencesRelatedDetails Volume 211Issue 5SMay 2024Page: e1273 Advertisement Copyright & Permissions© 2024 by American Urological Association Education and Research, Inc.Metrics Author Information Jared E. Faith More articles by this author Robert Chang More articles by this author Michael A. Feuerstein More articles by this author Expand All Advertisement PDF downloadLoading ...