Regional Policy in the Field of Culture as an Area of Project Activity

The article examines the problem of the implementation of regional cultural policy as an area of project activity in the Chelyabinsk region. The general concepts related to regional cultural policy and project activities are discussed. Statistical data on the practice of project activities in the implementation of regional cultural policy are presented. The main problems that hinder the implementation of cultural policy in the Chelyabinsk region are identifi ed and ways to solve these problems are summarized. The importance of using the project approach in the implementation of regional cultural policy is emphasized as one of the most competitive technologies, thanks to which it is possible to achieve high results in the development of the cultural sphere.