Cross-cultural arbitrage through acculturation: the opportunity lens of transnational entrepreneurs

Purpose This study aims to integrate entrepreneurship theories and acculturation perspectives into a unified lens to understand opportunity development by transnational entrepreneurs (TNEs). Design/methodology/approach This study uses a conceptual method, considering how acculturation strategies of TNEs influence cross-cultural arbitrage. Findings We develop six propositions that define how acculturation strategies relate to different levels of cultural embeddedness of transnational entrepreneurs and ultimately influence the process by which the entrepreneur engages in cross-cultural arbitrage. Originality/value We are one of the first to integrate the sociology of immigrants with entrepreneurship to better understand how TNEs engage in cross-cultural arbitrage.