Analysis of College Students' Entrepreneurship Under E-Commerce Environment

According to the relevant survey, the success rate of college students' entrepreneurship is lower than 5% for a long time, which is mainly due to the low cognitive ability of college students' entrepreneurship risk and the lack of knowledge related to risk management. The research results show that college students are more worried about and attach importance to the direction of the project, the source of funds, the change of the market and the corresponding knowledge and skills, but pay less attention to social resources and social skills. On the whole, college students' risk management ability is medium, so at the end of this article, relevant suggestions are put forward for the improvement of college students' entrepreneurial risk management ability.