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This is a Quantitative Study study.

October 9, 2025

Encouraging Tourism Revival: An Analysis of the Impact of Online Promotion and Service Quality on Visiting Decisions at Nglanggeran Tourism Village Post-Pandemic

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Authors

FRFarid Asfari Rahman MUMeidy Putri Utami FRFirda Rahmayanti

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Implication

Quantitative analysis reveals that online promotion and service quality significantly influence visitor choices, suggesting a path for recovery post-pandemic.

Key Points

Online promotion and service quality strongly influence visiting decisions at Nglanggeran Tourism Village, contributing to tourism revival.
Both online promotion (β=0.408, p<0.05) and service quality (β=0.368, p<0.05) accounted for 53.9% of visitor decision variation.
Data were collected from 96 tourists through online questionnaires and analyzed using multiple linear regression for insights.
Enhancing digital capabilities and service quality could improve competitiveness and support recovery efforts in rural tourism.

Cite This Study

Rahman et al. (2025) studied this question.

synapsesocial.com/papers/68e70da790569dd607ee5aa3 https://doi.org/10.33649/ictc.v1i1.579

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Implication

Quantitative analysis reveals that online promotion and service quality significantly influence visitor choices, suggesting a path for recovery post-pandemic.

Encouraging Tourism Revival: An Analysis of the Impact of Online Promotion and Service Quality on Visiting Decisions at Nglanggeran Tourism Village Post-Pandemic

Discussion

Member takes

Implication

Key Points

Cite This Study

Encouraging Tourism Revival: An Analysis of the Impact of Online Promotion and Service Quality on Visiting Decisions at Nglanggeran Tourism Village Post-Pandemic

Discussion

Member takes

Implication

Key Points

Cite This Study

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