October 9, 2025

Digital Transformation Strategy and Competitive Advantage of Financial Institutions in Kenya

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Authors

OOOlivia OtienoAfrica Nazarene University LKLucy KarimiAfrica Nazarene University BNBenard NyatayaAfrica Nazarene University

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Implication

The research examines digital transformation impact on customer satisfaction and competitiveness in financial institutions, indicating necessary regulatory frameworks.

Key Points

Digital transformation significantly impacts customer satisfaction and competitive advantage in financial institutions.
Correlation analysis showed a moderate relation (r=0.232, p=0.001) between digital trends and competitive advantage.
Employing descriptive research, data was compiled from 39 banks in Kenya using questionnaires and interviews for analysis.
Study emphasizes the need for regulatory support and continuous innovation to enhance the financial sector's digital strategies.

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Otieno et al. (2025) studied this question.

synapsesocial.com/papers/68e70da790569dd607ee5d3c https://doi.org/10.70641/ajbds.v2i1.171

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Implication

The research examines digital transformation impact on customer satisfaction and competitiveness in financial institutions, indicating necessary regulatory frameworks.

Digital Transformation Strategy and Competitive Advantage of Financial Institutions in Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital Transformation Strategy and Competitive Advantage of Financial Institutions in Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

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