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September 10, 2025International Journal of Research in Business and Social Science (2147-4478)Open Access

Digital transformation strategy: the quest for competitive advantage among commercial banks in Kenya

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Authors

NMNthenya Nelly MusauKenyatta University SMStephen MuatheKenyatta University

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Implication

Descriptive analysis shows digital transformation enhances competitive advantage among Kenyan commercial banks, indicating key strategies for customer experience.

Key Points

Digital transformation strategies significantly impact competitive advantage in Kenyan banks, enhancing customer experience.
All five strategies—service automation, data analytics, mobile banking, employee upskilling, and digital payments—contribute differently to competitiveness.
The study utilized a descriptive design with a sample of 203 respondents from 39 commercial banks, employing structured questionnaires and Cronbach’s Alpha for reliability.
The findings highlight a need for strategic integration of digital technologies beyond implementation, focusing on user experience and innovation while ensuring security.

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Musau et al. (2025) studied this question.

synapsesocial.com/papers/68c1c32154b1d3bfb60f0b6b https://doi.org/10.20525/ijrbs.v14i5.4308

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Implication

Descriptive analysis shows digital transformation enhances competitive advantage among Kenyan commercial banks, indicating key strategies for customer experience.

Digital transformation strategy: the quest for competitive advantage among commercial banks in Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

Digital transformation strategy: the quest for competitive advantage among commercial banks in Kenya

Discussion

Member takes

Implication

Key Points

Cite This Study

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