Linguistic Landscape of Gen Z: The Impact of English Dominance on Endangered Languages

This paper focuses on the linguistic landscape for Gen Z in India and the pervasive impact of English dominance over indigenous languages.This is a multifaceted examination through digital media, educational institutions, and technical advancements that have supported the pervasiveness of English, explicating the complex mechanisms of language shift and endangerment.Using available resources such as linguistic studies and community initiatives, it will be possible to comprehensively understand the challenges and opportunities Generation Z faces regarding linguistic diversity.The study begins by examining how digital media influence Gen Z's linguistic choices.This is because social media sites are largely affected by language preferences.The paper also looks at how multilingualism and language barriers could be overcome with the help of technological innovations in machine translation.The paper emphasizes the value of encouraging multilingualism and cohabitation as Gen Z struggles with the intricacies of a globalized language landscape.It argues with the example of the unique linguistic diversity of India, where multiple languages coexist, to make a case for embracing linguistic plurality as an integral part of cultural richness.It highlights the need to help the Gen Z-ers develop a global perspective that goes beyond the limits of a dominating language paradigm and acknowledges linguistic diversity as necessary for a truly inclusive and interconnected world.