March 31, 2024Jurnal Komunikasi Malaysian Journal of CommunicationOpen Access

Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media

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Authors

MAMuhammad AnsharTadulako University ADAsni DjamerengUniversitas Islam Makassar MIMuh. IlhamInstitut Agama Islam Negeri Bengkulu

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Implication

Qualitative analysis reveals dominant and negotiated audience reception of themed Islamic messages on YouTube, highlighting the need for preacher interactivity.

Key Points

Audience reception of online da'wah on YouTube reveals dominant and negotiated positions across distinct religious themes, while oppositional stances are completely absent.
Qualitative approach with content analysis and reception analysis evaluated three distinct preaching channels covering monotheism, fiqh jurisprudence, and ethical issues.
Highlights indicate preachers must align digital themes with community needs and build interactive relationships to foster dominant position acceptance among followers.

Cite This Study

Anshar et al. (2024) studied this question.

synapsesocial.com/papers/68e7180db6db6435876918ee https://doi.org/10.17576/jkmjc-2024-4001-10

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Implication

Qualitative analysis reveals dominant and negotiated audience reception of themed Islamic messages on YouTube, highlighting the need for preacher interactivity.

Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media

Discussion

Member takes

Implication

Key Points

Cite This Study

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