What type of study is this?

This is a Qualitative-Descriptive study (also classified as: Critical Discourse Analysis).

Analysis of Aa Gym's Da'wah Narrative in YouTube Content: A Case Study of the Use of New Media to Strengthen the Image and Relevance of Da'wah in the Digital Era

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Aa Gym's da'wah on YouTube emphasizes spiritual and moral themes, enhancing his image in the digital landscape.
The analysis identified a persuasive narrative style, focusing on personal engagement to resonate with audiences.
Using Critical Discourse Analysis, the study explores how Aa Gym's narrative reflects broader social cognition and context.
The responses to contemporary issues, like Covid-19, highlight the importance of adapting da'wah to remain relevant today.

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Qualitative analysis reveals Aa Gym's da'wah strategy enhances relevance in digital media, suggesting effective engagement with contemporary issues.

Fatimah et al. (2025) studied this question.

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Qualitative analysis reveals Aa Gym's da'wah strategy enhances relevance in digital media, suggesting effective engagement with contemporary issues.