Potential of the Linguocultural Approach to teaching hieroglyphic writing for the Formation of a Linguistic Personality

Using the modern vector of foreign language education based on plurilingualism and multiculturalism, as well as its main goal of developing a linguistic and cultural personality, the author of the article makes an attempt to reveal the potential of the linguocultural approach to teaching Chinese hieroglyphic writing, because Chinese hieroglyph is a unique artifact of Chinese culture, which embodies and reflects the millennia of formation and development of the nation. The article analyzes the philosophical justification of the inseparability of “language – culture” and takes steps to reveal the potential of foreign language teaching (on the material of Chinese language) in the context of linguocultural approach for the development of a personality capable of mediating at all levels of communication.