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PROCESS AT CHANNELPLAY LIMITED", the rapid advancements in technology, particularly in the field of Artificial Intelligence (AI), have brought about transformative changes in various industries, including human resource management.This study focuses on the implementation and impact of AI in the recruitment process at Channelplay Limited, a dynamic and growth-oriented company.The objective is to evaluate how AI technologies enhance efficiency, effectiveness, and overall outcomes in the hiring process.The research methodology involves a comprehensive review of existing literature on AI in recruitment, exploring various AI applications such as resume screening, candidate matching, and interview processes.Additionally, primary data is collected through interviews and surveys conducted with HR professionals, hiring managers, and employees at Channelplay Limited.The findings highlight the key AI-driven tools and platforms adopted by Channelplay Limited.The study evaluates the advantages and challenges experienced by the organization in the adoption of AI, including improved speed in candidate selection, reduction in bias, and enhanced candidate experience.A sample data of 83 respondents helped to analyse their perspective for recruitment research contributes to the growing body of knowledge on AI in human resource management.
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