A Study on the Ethnic Culture Symbols of the Asian Games Emblem - Centering on the Semiotics of Perth -

The Asian Games are Asia's largest multi-sport competition, providing athletes with opportunities to play, and acting as a platform to showcase economic power and traditional culture in Asia.The emblem of the Asian Games is a symbol of the competition and plays an important role in building a symbolic image of the country hosting the competition and promoting the country using that image.This study selected twelve Asian Games emblems from 1978 to 2022 and analyzed design and symbolic meanings from a semiotic perspective.To this end, a classification system was determined based on the list of "Korean national cultural symbols", and visualized elements such as graphics, colors, letters, typography, and symbols were analyzed and organized.The graphic elements of the Asian Games emblem primarily draw inspiration from the host nation or city's features and the sports-related aspects of the competition to showcase the venue's distinct character, the unification of the Asian region, and the fundamental principles of the Asian Games.The color elements of the Asian Games emblem generally reflect the unique historical, cultural, and geographical characteristics of the host country or host city and should be based on the cultural context of the country and the nation when judging its symbolism in the same color.Taken together, the Asian Games emblem design is intended to successfully convey the unique charm and cultural background of the venue through various graphics, colors, and symbolism.This is an expression of the cultural diversity and unification of the Asian region on the international sports scene, not merely a visual sign.