Hotel business: forms and methods of managing leisure activities at the present stage

Cultural and leisure activities play a key role in the organization of leisure and recreation within the hotel business. However this area has not yet been sufficiently studied. Therefore, research in this area has great promise and relevance for further progress in the field of hospitality. The modern entertainment industry has become an integral part of hotel activities. The current trend of hotels — meeting the increasing needs of customers — involves offering a wide range of leisure forms. Cultural and leisure activities contribute to the development of aesthetic and emotional perception of the individual. Organizing leisure activities is also a source of additional income, and the greater the variety of activities offered, the higher the hotel's reputation and the greater the company's profits. The purpose of this study is to assess the potential and significance of the development and implementation of cultural and leisure events, as well as to create, on the basis of this, a recreation program for guests.