Animation: Historical Aspect and Modern Practices in the Hotel Business

The article examines the process of improving the quality of service at hospitality enterprises in the form of animation activities. The essence of animation is revealed through an understanding of its historical development, which has passed the way from the organization of recreational activities to animation as a profession, which is a tourist product and an integral part of the economy of impressions. Animation activity is an innovative activity involving the participants of the educational, social or cultural process in active, creative, mutually enriching interpersonal relations. This is a unique field of activity, which is characterized by a wide variety of connections with reality, the complexity of the relationships between the components of its internal structure, and is multifaceted in nature, which corresponds to the variety of needs, interests and requests of people. In this context, animation is considered as a whole branch of hotel service, an integral part of the entire service, quality service of the hotel. In the last decade, the hospitality industry has been developing rapidly in Ukraine: new hotels, hotel complexes, tour operator and travel agency firms, excursion bureaus, souvenir production enterprises, information and advertising services have appeared. The problem of product quality assurance is universal in the world. Much depends on how successfully it is implemented in the development of any industry. However, quality indicators, and even problems related to the production of quality products, are specific to each industry, including the hospitality industry. The relevance of the research topic is determined, on the one hand, by the great interest in the study of animation as an effective factor in improving the level of services and competitiveness of the hotel enterprise, on the other hand, by its insufficient development in modern science. In this regard, the search for ways to develop animation activity and increase the efficiency of its implementation remains in demand and necessary for the development of hotel enterprises and the hospitality industry in general. The hospitality industry today is a large business complex that employs many people, whose qualifications depend on the productivity of this complex. Currently, a completely new direction is being actively used all over the world - this is animation, that is, enlivening recreation and organizing direct impressions from personal participation in events.