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March 26, 2024Gomal University Journal of Research

The Role of Gamified Customer Benefits in Pursuing Customers’ Loyalty: A Mediated Role of Custoemr Engagement

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MAMuhammad Qasim AliUniversiti Malaysia Pahang Al-Sultan AbdullahMSMuhammad Suhail SharifIslamia University of Bahawalpur

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Ali et al. (2024) studied this question.

synapsesocial.com/papers/68e72550b6db64358769f769https://doi.org/10.51380/gujr-40-01-05
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1THE ROLE OF GAMIFICATION IN ENHANCING CONSUMER ENGAGEMENT IN E-COMMERCE PLATFORMS2024
  2. 2Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation2026
  3. 3Gamification in E-banking and E-wallets and Customer’s Loyalty2024
  4. 4Research on brand stickiness of gamification marketing under the perspective of immersion theory: Network social capital as mediating variable and fear of missing out as moderating variable effect2025
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