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The Role of Gamification in Enhancing Consumer Engagement in E-Commerce Platforms

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Qualitative analysis shows gamification enhances consumer engagement in e-commerce, indicating its potential for tailored user experiences.

Gamification significantly boosts user participation, utilizing intrinsic motivations of achievement and competition.
The study revealed that personalized rewards and competitive features enhance consumer engagement effectively.
Demographic factors like age influence gamification's effectiveness, with younger users being more responsive.
Limitations include a small sample size and reliance on self-reported data, necessitating further research on long-term effects.

Bryan Givan (2024) studied this question.

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Qualitative analysis shows gamification enhances consumer engagement in e-commerce, indicating its potential for tailored user experiences.