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April 15, 2024Information Technology and People

Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective

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FJFurong JiaJYJie Yu

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Cite This Study

Jia et al. (2024) studied this question.

synapsesocial.com/papers/68e6f047b6db64358766aebahttps://doi.org/10.1108/itp-03-2023-0242
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1THE ROLE OF GAMIFICATION IN ENHANCING CONSUMER ENGAGEMENT IN E-COMMERCE PLATFORMS2024
  2. 2GAMIFICATION IN SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW2025
  3. 3From gameful affordances to lasting engagement: deepening customer-brand connections in mobile environments2026 · 1 citations
  4. 4Levelling-Up Retail E-Commerce: How Gamification Engages Gen Z Shoppers2026
  5. 5The Influence of Gamification Affordance on Customer Loyalty among E-Commerce in Indonesia2025