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September 30, 2025Journal of Information System and Technology ManagementOpen Access

Gamification in Social Commerce: A Systematic Literature Review

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Authors

YLYa LiNINoorminshah A. Iahad

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Overview

Systematic literature review highlights gamification's impact on user engagement in social commerce, suggesting the need for more qualitative insights.

Key Points

  • This research aims to explore the application of gamification within social commerce by reviewing existing literature.
  • Conducted a systematic literature review of 15 peer-reviewed articles from Scopus and Web of Science.
  • Focused on theoretical frameworks, methodological approaches, and gamification features studied.
  • Analyzed the predominant methodologies employed in the literature.
  • Quantitative surveys dominate the methodology, with limited qualitative, experimental, or longitudinal studies.
  • Self-Determination Theory is frequently used but often in isolation.
  • Research has primarily focused on achievement-based elements like points and badges, neglecting immersive features.

Cite This Study

Li et al. (2025) studied this question.

synapsesocial.com/papers/69254f9ec0ce034ddc359ff6https://doi.org/10.35631/jistm.1040030
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