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The monograph discusses the issues of cognitive linguistics, cognitive terminology, linguapragmatics, linguasemiotics and discourse theory. New approaches to the structural and semantic analysis of discourse and terminological systems drawing on the Russian and English language material are considered. The monograph consists of four chapters: “Mediation discourse and PR discourse in the Internet space: some linguistic and pragmatic characteristics”, “The essential characteristic of linguacreativity and the levels of its manifestation in the film discourse”, “The role of colourative terminological elements in the structure and semantics of terminological systems” and “Electronic lexicography and some semantic features of the terminological system of digital photography”. The linguapragmatic characteristics of different types of discourse are given drawing on the material of mediation discourse, PR discourse, and film discourse, the phenomenon of linguacreativity and the levels of its manifestation are described. The paper presents a comprehensive methodological approach to the discourse as a phenomenon, examines the semantic features of terminological units, including their oppositional relations, as well as the specifics of lexicography of terms as one of the ways to order, unify and standardize terminology. The authors use for analysis the terminology systems of botany, zoology, oil and gas production and digital photography in the modern English language. The monograph will be of interest to a wide range of specialists in the fields of cognitive linguistics, discourse theory, and terminology studies.
Andrey Burov (Mon,) studied this question.