In the era of digital information, YouTube stands out as a vital platform for special knowledge, particularly in the area of teeth whitening. This study categorizes YouTube videos into professional, and amateur domains, critically analyzing their content for accuracy, reliability, and impact on public perceptions of oral health. Examining 100 videos in Greek (N1=73), and English (N2=27) until October 7, 2023, the analysis considers views, likes, publication year, duration, background music, and the presence of a description.
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Μαρία Αντωνιάδου (2024) studied this question.
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