A Study on Consumer Buying Behaviour in Real Estate Marketing with Special Reference to Urbanrise

This study aims to investigate the consumer buying behaviour in the real estate sector, with a specific focus on Urbanrise, a prominent player in the urban real estate market.The research will delve into various factors that influence consumers' decisions when purchasing properties, including preferences, motivations, perceptions, and attitudes towards real estate marketing strategies.The study will employ a mixed-method approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights into consumer behaviour patterns.The data collected will be analysed using statistical tools and thematic analysis to identify key trends and factors driving consumer choices in the real estate market.By understanding the intricacies of consumer behaviour in real estate marketing, this study seeks to provide valuable insights and recommendations to Urbanrise and other industry stakeholders on how to tailor their marketing strategies to better meet the needs and expectations of their target audience.Ultimately, this research aims to contribute to the enhancement of consumer satisfaction and engagement in the real estate sector.The findings of this study are expected to provide valuable insights for Urbanrise and other real estate developers looking to enhance their marketing strategies, improve customer satisfaction, and gain a competitive edge in the market.By understanding consumer preferences and behaviours, companies can tailor their offerings to meet the needs of their target customers more effectively and create a more personalized and engaging experience for buyers.The data amassed was meticulously organized, coded, and subsequently subjected to thorough analysis using statistical tools like regression, one-way ANOVA, weighted average and frequency tabulations, all facilitated by SPSS software.