The Application of VR Technology in Experiential Marketing

VR marketing, as a new technology-oriented marketing technique developed after native advertising and digital marketing, has brought new changes to the marketing field. Compared with the conventional marketing field, VR marketing is a new field that is both challenging and promising, with much more complex scopes and fields. In the era of experiential economy, the imagination, immersion, and interactivity brought by VR technology have promoted the further development of "experiential marketing". In this paper, we discussed the application of VR technology in experiential marketing by taking the marketing of automotive brands as an example.