Enhancing Tourism Experiences and Preserving Cultural Heritage with AR and VR

The objective of this research is to understand how virtual reality (VR), augmented reality (AR), and mixed reality (MR) are transforming the travel and tourism sectors as well as preserving cultural heritage. We are living in a digital interaction world where new immersive experiences have been induced by the interplay between technological breakthroughs, societal needs, and commercial imperatives. Given that tourism is about cultural heritage sites worldwide, this study examines the current challenges associated with their conservation within the globalization of culture. The objective is to understand how AR and VR technology can change the way people think about tourism and protect the world's cultural heritage. With this aim in mind, the paper explores different applications of AR and VR technologies while focusing on how these can offer contemporary tourists immersive and educational experiences. The authors suggest that the advantages of accessibility should be thoroughly examined; virtual visits could be used to bypass logistical, financial, or physical barriers; and the implications of such technologies for digital preservation will also be considered under this approach. It was found out that AR and VR serve as effective means of access, enabling a larger number of people from around the world to reach cultural heritage sites. Besides, it is through these technologies that significant changes in the field of preservation can be achieved, ensuring the survival of cultural assets for future generations. Lastly, this research paper will be helpful to researchers within academic circles as well as industry practitioners and policymakers who want to know how AR/VR technology is changing the travel industry or contributing to cultural heritage protection efforts. Essential for unlocking the potential of emerging digital channels fully is the need to appreciate such intricate linkages in our rapidly changing digital world.