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November 21, 2025Journal of Hospitality and Tourism Insights

Exploring virtual reality and augmented reality applications in tourism destination research: a systematic literature review and directions for future research

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Authors

CYChen Yong-qinBHBasheer Al HaimiMAMuslim Amin

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Overview

Systematic review reveals growth in immersive technologies in tourism, indicating trends in destination marketing and sustainability.

Key Points

  • Virtual reality enhances visitor engagement while supporting destination branding in tourism.
  • Significant growth observed in augmented reality applications, particularly in cultural and heritage tourism.
  • The bibliometric analysis utilized R software to assess citation patterns and research trends in the field.
  • Integrating immersive technologies with sustainable tourism highlights potential environmental benefits.

Cite This Study

Yong-qin et al. (2025) studied this question.

synapsesocial.com/papers/6924e3f2c0ce034ddc34f06chttps://doi.org/10.1108/jhti-02-2025-0255
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Beyond Reality—How Are Virtual Reality and the Metaverse Shaping Tourism?2026
  2. 2Unpacking the role of virtual and augmented reality in tourism: a bibliometric analysis of benefits and challenges2026
  3. 3Examining the potential of virtual and augmented reality in enhancing tourism experiences2024 · 48 citations
  4. 4Virtual Reality in Tourism Research: A Thematic Literature Review2025
  5. 5Advancing sustainable tourism through virtual reality technology: a systematic literature review using the ADO framework2025