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September 10, 2025Open Access

Virtual Reality in Tourism Research: A Thematic Literature Review

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HRHusni Muhamad Rifqi

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Overview

Literature review identifies six key themes in virtual reality and tourism, highlighting shifts in tourist experience and marketing strategies.

Key Points

  • A significant shift towards practical uses of virtual reality enhances tourist experiences and destination branding.
  • Key themes include technology acceptance and behavioral intentions, indicating VR's growing role in tourism strategies.
  • The thematic review identifies research gaps that can guide future studies on virtual reality applications in tourism.
  • Insights from this research are valuable for scholars and industry stakeholders seeking to leverage virtual reality.

Cite This Study

Husni Muhamad Rifqi (2025) studied this question.

synapsesocial.com/papers/68c1b19354b1d3bfb60e8a2fhttps://doi.org/10.70301/jour/sbs-jabr/2025/13/2/3
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