Multimodal discourse analysis demonstrates cross-modal alignment across language, vision, and sound in ecological promotional videos, highlighting strategies for effective global environmental...
The linguistic community has long been concerned about ecological issues, and in today's society with advanced multimedia, multimodal texts should receive more attention. Multimodal discourse analysis broadens the perspective of translation research, and audio-visual translation is the most representative type of multimodal translation research. Ecological promotional videos play an important role in promoting the construction of a global community of life and promoting global ecological civilization. This article takes the ecological promotional video "Harmonious Coexistence between Man and Nature" as an example from a multimodal perspective to explore the English translation of the COP15 theme promotional video from three modes: language, vision, and sound. The aim is to provide experience and reference for the English translation of ecological promotional videos, and successfully convey the original intention of ecological promotional videos calling for people to protect the earth.
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Yachao Wang (2024) studied this question.
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