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The evolution of the sports industry is intrinsically intertwined with the societal fabric it operates within. To foster and sustain vigorous growth in the sports industry, a comprehensive understanding of the current societal context and the derivation of insights from successful case studies are imperative. This paper embarks on a comparative analysis of the sociocultural disparities between China and the United States, recognizing the intricate interplay of political systems and public perspectives. Importantly, it highlights the pitfalls of adopting a one-size-fits-all approach, stressing the need for tailored strategies aligned with the unique dynamics of each country. The study scrutinizes several pivotal facets, including the place of sports in the collective consciousness, the population's consumer capacity for sports-related content and experiences, the degree of sports commercialization, and the methodologies employed in nurturing sports talent, contrasting the two nations. Drawing from the divergence in cultural philosophies, the paper endeavors to formulate a more nuanced and context-specific framework for the advancement of the sports industry in China. It underscores that the trajectory of future sports development in China hinges significantly on improvements in societal support, positing that without such enhancements, progress in the sector may remain sluggish. This comparative analysis seeks to provide valuable insights for policymakers, sports management professionals, and industry stakeholders in both China and the United States, offering a foundation for crafting strategies that are not only culturally relevant but also congruent with the prevailing societal ethos.
Jin et al. (Tue,) studied this question.