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This is a Observational study (also classified as: Case Report).

Globalization Layout Strategies of the Sports Entities Industry: The Study of Sports Ips Entering the Chinese Market through Social Media

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Fan engagement in China exceeds 780 million digital sports audience, underlining a significant market opportunity.
Mixed research methods identified challenges and strategies for sports IPs, including leveraging social media effectively.
Commercial success is evident as organizations like the NBA earn substantial revenue through digital platforms.
Transforming into 'trend leaders' is crucial for sports entities to cultivate participatory ecosystems in the market.

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Analysis shows sports IPs enhance fan engagement in China through social media, highlighting growth potential.

Jiawei Shi (2025) studied this question.

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