Seeing Social Media As a Catalyst for Women Empowerment: An Analytical Study

Advancements in technology, along with increased internet and smartphone availability, have resulted in a substantial global increase in social media usage.Social media functions as a communication network.Following the COVID-19 pandemic, the importance of social media has increased.Women can now engage in conversations, debates, and discussions on a wide range of topics on different social media platforms.This study seeks to understand women's empowerment through social media.This study examines the impact of social media on women's lives and its potential to empower them.The researcher employed a quantitative research approach.The study involves empirical research conducted via an online survey.This study collected primary data from 100 women living in Jaipur, Rajasthan.Google Forms included a Likert scale with closed-ended questions.The data has been analysed using SPSS in the study.The study concludes that social media empowers women through chances for empowerment, awareness-raising, and connecting with others.It promotes women to exchange experiences, accomplishments, and resources and enhances audience engagement through the use of hashtags.As internet usage rises, women are becoming more informed about their rights and gaining access to novel opportunities.Social media disrupts social gender conventions and advocates for a fair and just world.