Media Culture in Promoting Photo Services Companies in Social Media

The article examines the essence of media culture, the degree of its impact on public life and corporate activities in the market of photography services, describes the features of media culture and the activities of young people in social media.Furthermore, it focuses on the principles of media culture and its main trends within the information-oriented society.The results of the study present the main mistakes that photo services businesses make in promoting, as well as ways to avoid these mistakes, and offer recommendations on key social media platforms for companies that provide photography services.Based on theoretical knowledge about the essence of media culture and the specifics of social media promotion, the essential goal of media culture is to build an identifiable brand and create positive emotions in current and potential customers.The presence of media culture can be traced in almost all spheres of human activity.It has a significant impact on human consciousness through the use of information technology in sociocultural processes.The modern information system of society in the context of media culture necessitates taking into account accumulated experience, as well as analysis of the theoretical and practical aspects of human activity, which is why social media are of particular importance.