Study on "Going Global" of Daoming Bamboo Weaving Based on PESTEL Model

Like other intangible cultural heritages in Sichuan, Daoming bamboo weaving plays the role of enhancing people's cultural identity and improving the soft power of the national cultural strength, but compared with Shu embroidery and Sichuan opera, its extent and degree of transmission still need to be improved. The PESTEL model is mainly used to analyze the opportunities for the survival and development of enterprises, but there are fewer analyses in the cultural field. Therefore, this paper chooses PESTEL to analyze Ding Zhizhu's studio, to provide suggestions for the development of Daoming bamboo weaving and to supplement the research of PESTEL model in the field of culture. Therefore, corresponding solutions are proposed for other Daoming bamboo weaving artists to learn from and open up new paths for their own development.