Exploring Job Satisfaction among Generation Z Employees: A Study in the SMEs of the Mekong Delta, Vietnam

This study examines the determinants of job satisfaction among Generation Z (Gen Z) employees in small and medium-sized enterprises (SMEs) operating in the Mekong Delta region of Vietnam. The objective is to identify key factors influencing job satisfaction and provide insights for SMEs to enhance employee well-being and organizational performance. Employing a mixed-methods approach, the research combines qualitative expert consultation to refine survey instruments and quantitative analysis to evaluate the impact of various factors on job satisfaction. A sample size of 300 Gen Z employees was surveyed across SMEs in Can Tho and Vinh Long provinces, with 278 valid responses obtained. The findings indicate that job characteristics, training and learning opportunities, the work environment, autonomy in work, income and benefits, and promotion opportunities significantly influence job satisfaction among Gen Z workers. These results underscore the importance for SMEs to prioritize these factors in their human resource management strategies to cultivate a positive work environment and foster employee engagement and loyalty. By addressing these key determinants, SMEs can optimize their workforce's satisfaction levels, leading to improved performance and competitiveness in the dynamic business landscape of the Mekong Delta region.