Determinants of the Post-Pandemic Recovery of Mediterranean Tourism Potential

The article analyzes the dynamics of the functioning of the Mediterranean tourist market based on the distribution of international inbound flows of vacationers and the amount of income in the country, which is determined by the modern challenges of the globalized world. It was noted that the COVID-19 pandemic had an extremely negative impact on the tourism industry in the Mediterranean region, which led to economic losses, job losses, and a decrease in the number of international tourist arrivals. With the aim of sustainable and post-Covid development of the tourism sector, the Mediterranean countries outlined the determinants of economic recovery such as: joint development of cross-border tourism products and packages, transport and technology development as one of the key priorities, the acceleration of digital channels implementation for the promotion and sale of tourist services, the promotion of domestic tourism, the implementation of sustainable tourism practice. It is emphasized that ambitious, ecological and inclusive roadmaps for the recovery of the leisure industry are needed at the local, national and regional levels.